Blair Enns

Speak softly and people lean toward you; speak loudly and they lean away.

The Importance of Communicating Well

We live in a world where everyone is trying to get your attention for one thing or another. We've all had enough of cold emails and cold calls.

Most people's solution is to shout louder, shout out above the noise. It should be obvious that this just drives people away.

But what if you take the opposite approach with your communication? Be exclusive not generic, be specific not vague, be respectful of people's time and energy, be interesting and be efficient with your communication.

What if you're communicating to help the other person, not yourself?

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