The Elements of Leadership

This is our ultimate guide to leadership. Zero psycho-babble, just simple and practical princicples. Everything you need to know to be an extraordinary leader.

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About the Elements of Leadership

We've arrranged and grouped the elements in a very specific way. We've also included things, like fitness, that others might think are not part of leadership. Most other leadership techniques for instance only concentrate on the self but what's the point if you're not creating a great culture around you?

The Elements of Leadership is not about developing our own system like many others have, as you know we're not keen on academic theories or complicated models. Like the periodical table of chemical elements we're merely mapping what leadership already is. Trying to capture every aspect no matter how small.

Most systems of leadership concentrate on big ideas, but we all have different needs. Some are good communicators, some are visionaries, and so on.

Every leader has a unique set of strengths and weaknesses. Big idea systems are a one size fits all approach. The Elements of Leadership is about creating a laser like focus on your own unique qualities.

Self Vision Communication Culture


Sa Self Awareness
Gr Grit
Si Self Improvement
Co Courage
At Attitude
Rs Responsibility
Fi Fit
In Inspiring
Or Organisation


De Developing
Ro Roadmap
Ma Manifesto


Li Listening
Qu Questioning
Fe Feedback
La Language
Me Mediums
Em Emotion
Cn Confrontation


Tr Trust
Le Learning
Tn Transparency
Ri Risk
Va Valuing People
Ac Action
Pl Planning
Ex Excellence
Cr Creativity


The first group is "Self". This is the area most commonly focussed on. It's the foundation of everything else. It's the one thing you have direct control over. It's the most important because this is the area that will affect every other area, if you get this wrong then there's no hope.

As a Leader you need to be as good (or better) than the people you lead. If you have a "Do as I say not as I do" attitude then you're not a leader, you're a boss.

Working on yourself is essential.


Vision can be a bit of a woolly word but it's important. There's no point in being a great leader if you've got nowhere you need to lead people.


Come on, I don't have to write a clever little bit about how important communication is, do I?

Creating a great culture isn't absolutely necessary but it will make your job as a leader much easier, well eventually anyway, it's definitely not easy to create a great culture. Culture is how people behave when you're not there. You're in for a rough time if you need to be around leading people all the time.


A great culture is the pinnacle of great leadership. If you've done your job right it means that people are doing great things even when you're not there to guide them.

Third is "Communication". So much has been written and said about communication. Once you have a vision you need to communicate it to other people. People need to communicate with each other to achieve that vision.

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