Explore the Similarweb leadership team. Learn about the executives driving innovation in digital intelligence and web analytics.
Written by Laura Bouttell • Sat 10th January 2026
The Similarweb leadership team, headed by CEO and Co-Founder Or Offer, has grown the company from a small Israeli startup in 2007 to a global digital intelligence leader with over 850 employees across 9 offices worldwide—building the platform that thousands of organisations rely upon for competitive analysis and market research. Understanding who leads Similarweb illuminates the strategic direction of one of the technology sector's most influential analytics companies.
Similarweb has established itself as the go-to platform for understanding digital competitive landscapes. From marketers analysing competitor traffic to investors evaluating potential acquisitions, the platform serves diverse use cases across industries. The leadership team behind this growth combines deep technical expertise with commercial acumen, having navigated the company through rapid scaling, public listing, and continued innovation.
This guide profiles Similarweb's leadership team, examining their backgrounds, responsibilities, and the expertise they bring to driving the company's continued success.
Similarweb's executive team combines founders' vision with experienced operational leadership.
Or Offer serves as Co-Founder and Chief Executive Officer, a position he has held since founding the company in 2007.
"Under his leadership, the company has grown from a small Israeli startup to a global business with over 850 employees, 9 offices, and thousands of paying customers."
Or Offer's background:
CEO responsibilities:
| Position | Executive | Key Focus |
|---|---|---|
| CEO & Co-Founder | Or Offer | Strategy, vision, culture |
| Chief Financial Officer | Ran Vered | Financial management, investor relations |
| Chief People Officer | Naama Kushnir | Talent, culture, organisation |
| Chief Business Officer | Maoz Lakovski | Strategy, business development |
| Chief Marketing Officer | Guy Gomberg | Brand, demand generation |
| Chief Revenue Officer | Susan Dunn | Sales, revenue strategy |
| Chief Product Officer | Benjamin Seror | Product development |
| Chief Technology Officer | Ron Asher | Engineering, infrastructure |
The leadership team brings diverse experience to Similarweb.
Ran Vered leads Similarweb's financial operations:
"Ran Vered has over 20 years of experience as a financial executive for global, publicly traded organizations. He most recently served as CFO of the SaaS data platform Lusha (2022–2025), and prior to that served as CFO for Ceragon (2019–2022) and Radcom (2016–2018)."
CFO responsibilities:
Naama Kushnir oversees Similarweb's people strategy:
"Naama Kushnir brings over 20 years of experience in HR and business transformation and leads global people strategy, focusing on talent development, organizational design, and cultural growth."
Previous experience:
CPO focus areas:
Maoz Lakovski drives strategic business initiatives:
"Maoz is an experienced business strategist with over a decade of experience in product leadership, general management and business development."
Career progression:
CBO responsibilities:
Susan Dunn leads Similarweb's global sales organisation:
"Susan Dunn leads Similarweb's sales organization and oversees its revenue strategy. She has a proven track record of driving revenue growth, having previously spent 32 years at NielsenIQ, including three years as CRO."
CRO scope:
Guy Gomberg oversees marketing strategy:
"Guy is an experienced leader with over 10 years in marketing, product and strategy roles. Prior to becoming CMO, Guy held the role of SVP Demand Generation, responsible for overseeing and implementing comprehensive marketing strategies to enhance brand visibility, generate leads, and drive overall business growth."
CMO responsibilities:
Ron Asher leads Similarweb's technology function:
"Ron Asher is the Chief Technology Officer at Similarweb. He has over 20 years of experience in R&D leadership roles in global companies, most recently serving as VP of Engineering at Bond."
CTO focus:
Benjamin Seror guides product development and strategy, ensuring Similarweb's platform evolves to meet market needs.
Understanding Similarweb provides context for its leadership.
Similarweb is a digital intelligence platform providing insights into web traffic and competitive analysis:
Core offerings:
Revenue sources:
Similarweb has established leadership in:
Organisational metrics:
Governance provides strategic oversight.
The Similarweb board provides governance and strategic direction, including representation from investors and independent directors with technology and public company experience.
Governance functions:
Similarweb's leadership approach reflects its technology and innovation focus.
The leadership team emphasises evidence-based approaches:
Data focus:
Leadership prioritises continuous advancement:
Innovation areas:
Customer success drives leadership decisions:
Customer focus elements:
Recent leadership decisions reveal priorities.
Leadership has guided platform evolution:
Platform development:
Geographic and vertical growth:
Expansion focus:
Continued platform advancement:
Technology priorities:
Similarweb's growth offers broader leadership insights.
Or Offer's continued leadership demonstrates:
The leadership team shows:
Leadership navigated:
Or Offer serves as CEO and Co-Founder of Similarweb, a position he has held since founding the company in 2007. Under his leadership, Similarweb has grown from a small Israeli startup to a global business with over 850 employees, 9 offices, and thousands of paying customers. He was previously a founding partner at AfterDownload.
The Similarweb leadership team sets corporate strategy, guides product innovation, oversees global market expansion, manages investor relations, and ensures operational excellence. Key executives include the Chief Revenue Officer (sales), Chief Marketing Officer (brand and demand), Chief People Officer (talent and culture), and Chief Technology Officer (engineering).
The Similarweb board includes representation from investors and independent directors with technology and public company experience. The board provides governance, strategic oversight, CEO accountability, risk management, and shareholder representation for the publicly traded company (NYSE: SMWB).
Similarweb's leadership philosophy emphasises data-driven decision making, continuous innovation, and customer centricity. The team focuses on evidence-based strategy informed by analytics, platform capability advancement, and solving real customer problems through actionable digital intelligence insights.
Similarweb's leadership has driven growth through product expansion (web analytics, mobile intelligence, audience insights), geographic market development, enterprise penetration, technology investment, and successful public listing. The combination of founder vision with experienced functional leaders has enabled sustained scaling.
Under its leadership team's direction, Similarweb serves diverse industries including marketing and advertising agencies, e-commerce companies, financial services (investment research), media and publishing, technology companies, and consulting firms. The platform's digital intelligence capabilities apply across sectors requiring competitive and market insights.
Similarweb maintains dual headquarters in Tel Aviv, Israel, and New York, USA, with additional offices across multiple geographies. The company's global leadership operates across time zones to serve its international customer base and employee population of over 850 people.