Explore the Similarweb leadership team. Learn about the executives driving innovation in digital intelligence and web analytics.
Written by Laura Bouttell • Sat 10th January 2026
The Similarweb leadership team, headed by CEO and Co-Founder Or Offer, has grown the company from a small Israeli startup in 2007 to a global digital intelligence leader with over 850 employees across 9 offices worldwide—building the platform that thousands of organisations rely upon for competitive analysis and market research. Understanding who leads Similarweb illuminates the strategic direction of one of the technology sector's most influential analytics companies.
Similarweb has established itself as the go-to platform for understanding digital competitive landscapes. From marketers analysing competitor traffic to investors evaluating potential acquisitions, the platform serves diverse use cases across industries. The leadership team behind this growth combines deep technical expertise with commercial acumen, having navigated the company through rapid scaling, public listing, and continued innovation.
This guide profiles Similarweb's leadership team, examining their backgrounds, responsibilities, and the expertise they bring to driving the company's continued success.
Similarweb's executive team combines founders' vision with experienced operational leadership.
Or Offer serves as Co-Founder and Chief Executive Officer, a position he has held since founding the company in 2007.
"Under his leadership, the company has grown from a small Israeli startup to a global business with over 850 employees, 9 offices, and thousands of paying customers."
Or Offer's background: - Co-founder of Similarweb (2007-present) - Founding partner at AfterDownload (acquired by IronSource) - Named one of top 100 influencers in Israeli high-tech - Selected for "40 under 40 most promising young people" by TheMarker
CEO responsibilities: - Overall strategic direction - Company vision and culture - Investor and board relations - Market positioning - Long-term growth strategy
| Position | Executive | Key Focus |
|---|---|---|
| CEO & Co-Founder | Or Offer | Strategy, vision, culture |
| Chief Financial Officer | Ran Vered | Financial management, investor relations |
| Chief People Officer | Naama Kushnir | Talent, culture, organisation |
| Chief Business Officer | Maoz Lakovski | Strategy, business development |
| Chief Marketing Officer | Guy Gomberg | Brand, demand generation |
| Chief Revenue Officer | Susan Dunn | Sales, revenue strategy |
| Chief Product Officer | Benjamin Seror | Product development |
| Chief Technology Officer | Ron Asher | Engineering, infrastructure |
The leadership team brings diverse experience to Similarweb.
Ran Vered leads Similarweb's financial operations:
"Ran Vered has over 20 years of experience as a financial executive for global, publicly traded organizations. He most recently served as CFO of the SaaS data platform Lusha (2022–2025), and prior to that served as CFO for Ceragon (2019–2022) and Radcom (2016–2018)."
CFO responsibilities: - Financial planning and analysis - Investor relations - Capital allocation - Risk management - Public company compliance
Naama Kushnir oversees Similarweb's people strategy:
"Naama Kushnir brings over 20 years of experience in HR and business transformation and leads global people strategy, focusing on talent development, organizational design, and cultural growth."
Previous experience: - 888 Holdings PLC (Chief Transformation Officer, COO, CPO) - Key role in $2.5B acquisition and integration of William Hill
CPO focus areas: - Talent acquisition and retention - Organisational development - Culture and engagement - Leadership development - Business transformation
Maoz Lakovski drives strategic business initiatives:
"Maoz is an experienced business strategist with over a decade of experience in product leadership, general management and business development."
Career progression: - Previous: General Manager of core digital research and marketing solutions - Previous: Head of Strategy at Similarweb - Previous: Twitter, Sales Strategy and Operations
CBO responsibilities: - Strategic planning - Business development - Partnership opportunities - Market expansion - Cross-functional alignment
Susan Dunn leads Similarweb's global sales organisation:
"Susan Dunn leads Similarweb's sales organization and oversees its revenue strategy. She has a proven track record of driving revenue growth, having previously spent 32 years at NielsenIQ, including three years as CRO."
CRO scope: - Global sales leadership - Revenue strategy - Customer success - Sales operations - Go-to-market execution
Guy Gomberg oversees marketing strategy:
"Guy is an experienced leader with over 10 years in marketing, product and strategy roles. Prior to becoming CMO, Guy held the role of SVP Demand Generation, responsible for overseeing and implementing comprehensive marketing strategies to enhance brand visibility, generate leads, and drive overall business growth."
CMO responsibilities: - Brand strategy - Demand generation - Marketing operations - Content and communications - Product marketing
Ron Asher leads Similarweb's technology function:
"Ron Asher is the Chief Technology Officer at Similarweb. He has over 20 years of experience in R&D leadership roles in global companies, most recently serving as VP of Engineering at Bond."
CTO focus: - Engineering leadership - Technology strategy - Infrastructure and scalability - Data platform development - Innovation initiatives
Benjamin Seror guides product development and strategy, ensuring Similarweb's platform evolves to meet market needs.
Understanding Similarweb provides context for its leadership.
Similarweb is a digital intelligence platform providing insights into web traffic and competitive analysis:
Core offerings: - Website traffic analysis - Competitive intelligence - Market research data - Audience insights - Digital marketing analytics
Revenue sources: - SaaS subscription products - Enterprise solutions - API access - Custom research services
Similarweb has established leadership in: - Web traffic estimation - Competitive benchmarking - Digital market intelligence - Audience analysis - Marketing optimisation
Organisational metrics: - 850+ employees globally - 9 offices worldwide - Thousands of paying customers - Publicly traded (NYSE: SMWB) - Headquarters in Tel Aviv and New York
Governance provides strategic oversight.
The Similarweb board provides governance and strategic direction, including representation from investors and independent directors with technology and public company experience.
Governance functions: - Strategic oversight - CEO accountability - Risk management - Shareholder representation - Audit and compliance
Similarweb's leadership approach reflects its technology and innovation focus.
The leadership team emphasises evidence-based approaches:
Data focus: - Analytics-informed strategy - Performance measurement - Market intelligence utilisation - Customer insights integration
Leadership prioritises continuous advancement:
Innovation areas: - Data collection methodology - Analysis algorithms - Platform capabilities - User experience - Integration ecosystem
Customer success drives leadership decisions:
Customer focus elements: - Understanding customer workflows - Solving business problems - Delivering actionable insights - Enabling better decisions
Recent leadership decisions reveal priorities.
Leadership has guided platform evolution:
Platform development: - Core web analytics enhancement - Mobile app intelligence - Audience insights expansion - Marketing attribution tools - API ecosystem growth
Geographic and vertical growth:
Expansion focus: - Enterprise market penetration - Geographic market development - Vertical specialisation - Partnership ecosystem
Continued platform advancement:
Technology priorities: - Data accuracy improvement - Real-time capabilities - Machine learning integration - User experience enhancement - Integration development
Similarweb's growth offers broader leadership insights.
Or Offer's continued leadership demonstrates: - Long-term vision maintenance - Culture preservation through scaling - Technical credibility importance - Adaptability through market changes
The leadership team shows: - Value of experienced functional leaders - Balance of internal and external hires - Importance of diverse backgrounds - Global perspective integration
Leadership navigated: - IPO preparation and execution - Public company governance requirements - Investor relations establishment - Continued growth focus post-listing
Or Offer serves as CEO and Co-Founder of Similarweb, a position he has held since founding the company in 2007. Under his leadership, Similarweb has grown from a small Israeli startup to a global business with over 850 employees, 9 offices, and thousands of paying customers. He was previously a founding partner at AfterDownload.
The Similarweb leadership team sets corporate strategy, guides product innovation, oversees global market expansion, manages investor relations, and ensures operational excellence. Key executives include the Chief Revenue Officer (sales), Chief Marketing Officer (brand and demand), Chief People Officer (talent and culture), and Chief Technology Officer (engineering).
The Similarweb board includes representation from investors and independent directors with technology and public company experience. The board provides governance, strategic oversight, CEO accountability, risk management, and shareholder representation for the publicly traded company (NYSE: SMWB).
Similarweb's leadership philosophy emphasises data-driven decision making, continuous innovation, and customer centricity. The team focuses on evidence-based strategy informed by analytics, platform capability advancement, and solving real customer problems through actionable digital intelligence insights.
Similarweb's leadership has driven growth through product expansion (web analytics, mobile intelligence, audience insights), geographic market development, enterprise penetration, technology investment, and successful public listing. The combination of founder vision with experienced functional leaders has enabled sustained scaling.
Under its leadership team's direction, Similarweb serves diverse industries including marketing and advertising agencies, e-commerce companies, financial services (investment research), media and publishing, technology companies, and consulting firms. The platform's digital intelligence capabilities apply across sectors requiring competitive and market insights.
Similarweb maintains dual headquarters in Tel Aviv, Israel, and New York, USA, with additional offices across multiple geographies. The company's global leadership operates across time zones to serve its international customer base and employee population of over 850 people.